Within the newest of a sequence of strikes into the worldwide sports activities sector, Crypto.com have introduced their partnership with the IIHF Ice Hockey World Championship.
In a joint release with the sports activities physique, the crypto buying and selling platform revealed they’ve grow to be the official cryptocurrency and NFT sponsor for the ice hockey match. It is a two-year deal, which is able to start in Riga, Latvia with the 2021 World Championship.
It additionally covers the match for subsequent 12 months, which might be held in Finland. The discharge additionally acknowledged that that is the primary time a cryptocurrency platform has sponsored a global sports activities championship. The 2021 match is scheduled to start on Could 21.
In line with Crypto.com’s post on Twitter, they’ll launch a sequence of particular NFTs to commemorate the match. Their launch signifies this NFT assortment will solely be out there on the Crypto.com platform. The sequence will function among the best moments from throughout the Worldwide Ice Hockey Federation (IIHF) match’s 90-year historical past.
Crypto.com’s sporting portfolio will increase
Their collaboration with the IIHF marks the fourth sporting sponsorship deal Crypto.com has entered into this 12 months. The third to incorporate a sequence of NFTs, and their second hockey-related partnership.
This announcement comes solely per week after the stories that the platform will even sponsor an Italian football league final. The match, between Atalanta and Juventus, will happen on Could 19.
Crypto.com’s sporting pursuits started in March with one other pair of partnerships made in fast succession. The primary was their collaboration with the Aston Martin Cognizant System One staff. A sequence of NFTs had been launched to commemorate their return to F1 after a 60 12 months absence.
The crypto platform adopted this up two weeks later with their first transfer into hockey. Particularly, a sponsorship deal with The Montreal Canadiens, an NHL staff.
Gaining credibility in Europe
The Hong Kong-based crypto buying and selling platform achieved one other first this week. Particularly, it turned the first platform of its kind to realize a Class 3 Digital Monetary Property (VFA) License from the monetary authority in Malta.
The certification from the Malta Monetary Providers Authority (MFSA) permits Crypto.com to execute orders on a dealer’s behalf and act within the position of seller. The license additionally ensures safety for the app’s customers, underneath Malta’s definitive regulatory framework for digital property.
A company blog post additionally revealed the MFSA continues to be processing its closing approval to grant the crypto platform a Monetary Establishment License. They agreed the applying in precept in November 2020. If lastly authorized, the license will enable Crypto.com to problem digital monies and provide cost providers.